Welcome to the foxes den

Expert advice and news for innovation and growth-minded businesses.

Learn how surveys can help you to target the right prospects and use the right messaging to convert them to leads.
Using customer surveys to find like-minded prospects

Cambridge Analytica used a few hundred thousand 120-question personality quizzes as a training set to build the algorithm that has been used as a poli...

Wouter Buijze

1 min read by Wouter Buijze

Facebook organic is dead, boost your posts with Facebook Ads
Facebook organic is dead, but a little investment in Facebook Ads may pay off

With more than 2.2 billion monthly active users of which 51% are visiting the site several times a day, Facebook is the largest social media platform ...

Wouter Buijze

3 min read by Wouter Buijze

Optimising your content to land featured snippets on search

The goal of SEO is to improve your search rankings for high value keywords to your business. The last few years have seen an evolution in page 1 SERPs...

Jay Clair

11 min read by Jay Clair

Google Search Console to find low hanging SEO fruit
Use Google Search Console to find low hanging SEO fruit

Imagine this, the sweet Google algorithm doing all the work for you. You watch closely and only have to choose which opportunities to take advantage o...

Wouter Buijze

2 min read by Wouter Buijze

Design for all life, not just the end-user

The impacts of capitalism on resources and society have accelerated in the last 5 years, and more recently have been intensified by the COVID-19 globa...

Linda Bailey

6 min read by Linda Bailey

An introduction to web accessibility

So what exactly is web accessibility? Web accessibility is a measure to ensure that ALL people, including those with disabilities, permanent or tempor...

Joni Strudwick

6 min read by Joni Strudwick

Growth Driven Design Rapid Release Diagram
Growth-Driven Design: The Supreme Guide to an effective GDD Website

So you're in the market for a new website or a website redesign I suppose? Well, you have come to the right place as the Honest Fox den is a fine-tune...

Jay Clair

15 min read by Jay Clair

Inbound Marketing Guide
Inbound Marketing: The Supreme Guide to Inbound Marketing

The way businesses have traditionally marketed to their customers has predominantly revolved around outbound marketing. We are here to talk to you abo...

Jay Clair

16 min read by Jay Clair

Content that converts 1
How to write content that converts in 2020

An introduction to writing content that converts It goes without saying that your content should have a purpose. In this case. It’s driving conversion...

Jay Clair

5 min read by Jay Clair

Optimise your Facebook ads for conversions

It’s important to be very serious about the goals of your campaign because that’s what Facebook does. If you tell Zuck you want clicks, you get clicks...

Wouter Buijze

2 min read by Wouter Buijze

How to select a target audience for your Facebook ads

Facebook gives you a ton of options to optimise your ad campaigns. Targeting is arguably one of the most important factors that can impact campaign pe...

Wouter Buijze

3 min read by Wouter Buijze

The Basic Benefits of a Design System

So what is a design system (DS)? You may hear people say 'we have our corporate colours, fonts and images already', but these are not a design system....

Clint McIntyre

3 min read by Clint McIntyre

Reach for the stars with reviews

How to benefit from reviews Reviews are a reflection of the quality of your product or service. This helps build trust for your business to potential ...

Wouter Buijze

4 min read by Wouter Buijze

Answer your audience - FAQ Content

Everyone has an FAQ page, right? Why not FAQ content? We all know Google is the most popular search engine. So popular that there are approximately 3....

Jay Clair

9 min read by Jay Clair

UX-value1
How to maximize business value with awesome UX design

Major advancements in website services and technologies have made launching a website easier than ever, however, optimizing a site for user experience...

Linda Bailey

4 min read by Linda Bailey

UXandSEO
User Experience and SEO = Success - Traffic growth the right way

Nowadays if you want the best SEO results you have to include user experience (UX) in your techniques. This has made the process a bit more complicate...

Jay Clair

5 min read by Jay Clair

keyword research
Using keywords for SEO: Finding keywords that will rank & gain traffic

You’re here obviously to get some help on how to choose keywords for SEO that rank? Below we work through a process on how to select keyword for SEO (...

Jay Clair

8 min read by Jay Clair

Group 85
Top 10 inbound marketing best practices: How to excel at inbound in 2020

You may have heard that inbound marketing is the way of the future. At Honest Fox we are proponents of the inbound marketing method. We even wrote The...

Jay Clair

6 min read by Jay Clair

Group 90 (1)
Inbound marketing vs outbound marketing: What's the difference?

A simple way of understanding the difference between inbound marketing vs outbound marketing is to look at it as a new way vs the traditional way. Inb...

Jay Clair

4 min read by Jay Clair

Group 88
Traditional Web Design vs Growth Driven Design

Why every business should rethink how they approach their web design project

Linda Bailey

3 min read by Linda Bailey

Group 49-1
The 4 Steps of Inbound Marketing and How They Can Help Your Business

What is inbound marketing? First things first. Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) adverti...

Jay Clair

6 min read by Jay Clair

kaleidico-RDYdOvk8ats-unsplash 1 (1)
How to Choose a Digital Agency for Your Next Project

Whether it’s planning a brand launch, redesigning a website or reworking your marketing strategy, choosing the right digital agency can go a long way ...

Dillon Bailey

3 min read by Dillon Bailey

image 12
How Great Content and Design Work Together

Everyone loves a good story right? In the digital space there are countless opportunities for brands to tell theirs.

Linda Bailey

3 min read by Linda Bailey

Group 40 (1)
Turning Paid Clicks Into Genuine Leads

Reaching key decision makers within an organisation is essential for any B2B marketer. You want their first impression of your company to stick and fo...

Clint McIntyre

2 min read by Clint McIntyre

Group 37 (1)-1
The Complete Guide to Getting Your New Website Designed and Built

How a well-designed and technically superior website can help take your business to the next level.

Clint McIntyre

12 min read by Clint McIntyre

Mask Group (14)
Storytelling and SEO don't need to be enemies

Every business with an online presence is looking to grab their customer’s attention. Part of the demands for any modern business are content, and mor...

Linda Bailey

4 min read by Linda Bailey

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