Content design - expert tips and tricks What is content design? Content design isn’t just about writing words/copywriting, it’s about finding out what your customers need to know, and how th... 8 min read by Linda Bailey
Conversion Rate Optimisation: A UX Design Perspective What is CRO? CRO stands for Conversation Rate Optimisation. A ‘conversion’ is when someone completes the desired action on your website page or digita... 6 min read by Linda Bailey
The importance of user testing It goes without saying that triple checking something before submitting it is key to making sure you haven’t missed anything. Releasing a product is n... 6 min read by Joel Reardon
Hick's Law in UX design: Keep it simple. Hick's Law is a simple concept that says the more choices you present to a user the longer it will take them to reach a decision. Hick's Law applies e... 7 min read by Linda Bailey
Align your UX and SEO strategies to maximise ROI “User experience encompasses all aspects of the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours a... 9 min read by Linda Bailey
Jakob’s Law of user experience: Don’t make users think Humans are complex creatures. Our nature is curious and explorative, yet we find great comfort in familiar experiences. Based on our past experiences,... 16 min read by Linda Bailey
Why you need UX Design User Experience Design, more commonly known as UX Design is exactly as it sounds. It’s the practice of designing for the users of a website, app or pr... 6 min read by Joel Reardon
Use ROX to measure return on customer experience There’s much more to business these days than dollars in and dollars out. Southwest Airlines knows that they're silly, but entertaining, safety instru... 13 min read by Linda Bailey
About the design maturity scale and why it matters for online success The digital landscape provides an abundance of user choices, whereby the use of design becomes a key business advantage. Design (especially website an... 9 min read by Linda Bailey
How to write an About Us Page SEO Title in 9 steps If you are running a website that has an About Us page, then you should know how important it is to get the title right. Search engines love titles be... 5 min read by Jay Clair
Abbreviations in digital marketing: The 50 must-know acronyms in digital When it comes to digital marketing, there are a lot of acronyms to remember. From PKM to SEO, the list gets overwhelming fast! To help you out, below ... 12 min read by Jay Clair
Agile digital marketing - a practical guide Whether you are just beginning the arduous but rewarding journey of building a digital marketing engine or have years of experience under your belt, o... 8 min read by Dillon Bailey
Agile digital marketing - a practical guide Whether you are just beginning the arduous but rewarding journey of building a digital marketing engine or have years of experience under your belt, o... 8 min read by Dillon Bailey
Using customer surveys to find like-minded prospects Cambridge Analytica used a few hundred thousand 120-question personality quizzes as a training set to build the algorithm that has been used as a poli... 2 min read by Wouter Buijze
Facebook organic is dead, but investing in Facebook Ads may pay off With more than 2.2 billion monthly active users of which 51% are visiting the site several times a day, Facebook is the largest social media platform ... 3 min read by Wouter Buijze
Optimising your content to land featured snippets on search The goal of SEO is to improve your search rankings for high value keywords to your business. The last few years have seen an evolution in page 1 SERPs... 11 min read by Jay Clair
Use Google Search Console to find low hanging SEO fruit Imagine this, the sweet Google algorithm doing all the work for you. You watch closely and only have to choose which opportunities to take advantage o... 2 min read by Wouter Buijze
Design for all life, not just the end-user The impacts of capitalism on resources and society have accelerated in the last 5 years, and more recently have been intensified by the COVID-19 globa... 7 min read by Linda Bailey
An introduction to web accessibility So what exactly is web accessibility? Web accessibility is a measure to ensure that ALL people, including those with disabilities, permanent or tempor... 7 min read by Linda Bailey
Growth-Driven Design: The Ultimate Guide So you're in the market for a new website or a website redesign I suppose? Well, you have come to the right place as the Honest Fox den is a fine-tune... 16 min read by Jay Clair
Inbound Marketing Guide: How to implement with an inbound agency. The way businesses have traditionally marketed to their customers has predominantly revolved around outbound marketing. We are here to talk to you abo... 16 min read by Jay Clair
Inbound Marketing Guide: How to implement with an inbound agency. The way businesses have traditionally marketed to their customers has predominantly revolved around outbound marketing. We are here to talk to you abo... 16 min read by Jay Clair
How to write content that converts in 2020 An introduction to writing content that converts It goes without saying that your content should have a purpose. In this case. It’s driving conversion... 6 min read by Jay Clair
Optimise your Facebook ads for conversions It’s important to be very serious about the goals of your campaign because that’s what Facebook does. If you tell Zuck you want clicks, you get clicks... 3 min read by Wouter Buijze
How to select a target audience for your Facebook ads Facebook gives you a ton of options to optimise your ad campaigns. Targeting is arguably one of the most important factors that can impact campaign pe... 4 min read by Wouter Buijze
The Basic Benefits of a Design System So what is a design system (DS)? You may hear people say 'we have our corporate colours, fonts and images already', but these are not a design system.... 4 min read by Clint McIntyre
Reach for the stars with reviews How to benefit from reviews Reviews are a reflection of the quality of your product or service. This helps build trust for your business to potential ... 5 min read by Wouter Buijze
Answer your audience - FAQ Content Everyone has an FAQ page, right? Why not FAQ content? We all know Google is the most popular search engine. So popular that there are approximately 3.... 9 min read by Jay Clair
How to maximize business value with awesome UX design Major advancements in website services and technologies have made launching a website easier than ever, however, optimizing a site for user experience... 4 min read by Linda Bailey
User Experience and SEO = Success - Traffic growth the right way Nowadays if you want the best SEO results you have to include user experience (UX) in your techniques. This has made the process a bit more complicate... 5 min read by Jay Clair
Using keywords for SEO: Finding keywords that will rank & gain traffic You’re here obviously to get some help on how to choose keywords for SEO that rank? Below we work through a process on how to select keyword for SEO (... 8 min read by Jay Clair
Top 10 inbound marketing best practices: How to excel at inbound in 2020 You may have heard that inbound marketing is the way of the future. At Honest Fox we are proponents of the inbound marketing method. We even wrote The... 7 min read by Jay Clair
Inbound marketing vs outbound marketing: What's the difference? A simple way of understanding the difference between inbound marketing vs outbound marketing is to look at it as a new way vs the traditional way. Inb... 5 min read by Jay Clair
Traditional Web Design vs Growth Driven Design Why every business should rethink how they approach their web design project 3 min read by Linda Bailey
The 4 Steps of Inbound Marketing and How They Can Help Your Business What is inbound marketing? First things first. Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) adverti... 7 min read by Jay Clair
How to Choose a Digital Agency for Your Next Project Whether it’s planning a brand launch, redesigning a website or reworking your marketing strategy, choosing the right digital agency can go a long way ... 3 min read by Dillon Bailey
How to Choose a Digital Agency for Your Next Project Whether it’s planning a brand launch, redesigning a website or reworking your marketing strategy, choosing the right digital agency can go a long way ... 3 min read by Dillon Bailey
How Great Content and Design Work Together Everyone loves a good story right? In the digital space there are countless opportunities for brands to tell theirs. 3 min read by Linda Bailey
Turning Paid Clicks Into Genuine Leads Reaching key decision makers within an organisation is essential for any B2B marketer. You want their first impression of your company to stick and fo... 2 min read by Clint McIntyre
The Complete Guide to Getting Your New Website Designed and Built How a well-designed and technically superior website can help take your business to the next level. 12 min read by Clint McIntyre
Storytelling and SEO don't need to be enemies Every business with an online presence is looking to grab their customer’s attention. Part of the demands for any modern business are content, and mor... 4 min read by Linda Bailey
