October 2021

Abbreviations in digital marketing: The 50 must-know acronyms in digital

by Jay Clair

When it comes to digital marketing, there are a lot of acronyms to remember. From PKM to SEO, the list gets overwhelming fast! To help you out, below is a list of 50 digital marketing acronyms that experienced marketers understand and use every day.

SEO = Search Engine Optimisation

SEO is the process of getting traffic from free, organic (non-paying) search results on search engines like Google and Bing. It is an important part of digital marketing as driving free traffic to your website directly affects your organic search rankings.

BL = Backlink

A backlink is a link to your website that comes from someone else’s website. Backlinks are one of the most important things you can have on your site because they help build your search engine rankings. More backlinks will help you move up in the rankings, so it’s important to try and get as many backlinks as possible. The more targeted your backlinks are, the more valuable they will be to your website.

DR = Domain Ranking

Domain ranking refers to your website’s ranking on the internet. This is calculated based on the authority of your site and what keywords you rank for in search engines. This metric can be used to measure the success of your PPC campaign because it tells you how many people use it to find you.

PBN = Private Blog Network

PBN stands for Private Blog Network. This is a network of websites all linked together that you create to build links, but they are kept private to other PBN companies. This is used to increase the reach of your link building campaign by involving other companies in doing it, which means you can get more links than you would by buying them on your own.

SERP = Search Engine Results Page

SERP stands for search engine results page. This is a page with information about the current place where the type of search you have entered will yield the best results. When you search for something with Google, it will show you what results in it thinks is right for your query and also provide links to other pages based on how it thinks it can help you with that particular search term.

H1 = Heading 1

H1 is the first heading on your webpage. It should be used to introduce the content you are about to read or see. You should avoid using many H1 tags because it can be confusing for visitors and Google won’t like it.

HREF = Hypertext Refrence

HREF is the code used to make a link to something on a website. You can use this code on your own web pages to make it easy for people to visit other pages on your site. This is one of the most common things you will see in HTML and it’s very easy to add links.

LB = Linking Building

If you use link building, you will be able to increase the number of links pointing to your site and make your website more successful. Link building is all about getting people who will link to your site and help it grow. This is a great way for you to make your business grow and get more exposure.

SEM = Search Engine Marketing 

SEM covers the whole process of getting traffic from paid, sponsored results on search engines like Google and Bing. The best way to think of the difference between SEO and SEM is SEO is free traffic from natural search results, whereas SEM is paid traffic from advertising.

PPC = Pay Per Click

PPC is an advertising model that works on an auction-like system. Instead of putting ads in front of people, you pay for the adverts to be shown in a specific ad space. For example, if you have a banner ad on a site and it has been bid on by 50 other advertisers, only the highest bidder receives their ad on your page. Google AdWords, Yahoo! Search Marketing and Bing Ads are all PPC platforms.

CPC = Cost per click or Cost per Conversion

CPC is a cost model used in advertising. In PPC, a cost is determined by a campaign in which a set amount of money has been bid on your ad space. The highest bidder receives their advertisement on your page.

CPA = Cost Per Action

CPA is an advertising model in which advertisers only pay when a certain defined action has been taken. For example, if you run a display ad that results in someone calling your business for more information, you only pay the publisher when that phone call is made.

CPL = Cost Per Lead

A lead is considered to be any customer who has either made contact with your company (like filling out a form or emailing) or provided their personal information (like their name or address). Some companies allow you to pay by the lead that your ad generates, others will pay based on a percentage of sales or revenue generated from each lead. CPL is calculated by dividing how much you have spent by the number of leads you have derived.

CPM = Cost Per Thousand Impressions

CPM is a cost model that uses an amount per thousand impressions (M). It is used to determine how much you will pay for your ad space every thousand times it is viewed, regardless of whether anyone clicks on it or not. It is important to note that when someone views your advertisement, this might not result in a click.

CTR = Click-Through Rate

CTR is the percentage of times that visitors will actually click on your advertisement. It is important to have a high CTR on your PPC ads since the definition of a successful campaign is a high number of clicks.

UTM = Urchin Tracking Module

UTM stands for Urchin Tracking Module, which was bought out by Google in 2005 and later renamed Google Analytics. The main reason Google made this change is that it wanted to add more tracking codes to its ad server. UTM is a way of tracking PPC traffic from different websites so that you don’t have to use too many tracking codes on your site.

CPCV = Conversion Percent per Click Value

CPCV is the number of conversions divided by the number of clicks on an ad, from all sources including organic search results and paid advertising. It shows how well your campaign is performing and whether you are getting any benefit from it or not.

CPLV = Conversion Percent per Lead Value

CPLV is the number of leads divided by the number of clicks on an ad, from all sources including organic search results and paid advertising. It shows how well your campaign is performing and whether you are getting any benefit from it or not.

ROI = Return on Investment

ROI is a way for companies to calculate the efficiency in which their digital marketing campaigns generate revenue in comparison to how much it costs them in terms of time and money.

CTRV = Conversion Percent per Click Value

CTRV is the number of conversions divided by the number of clicks on an ad, from all sources including organic search results and paid advertising. It shows how well your campaign is performing and whether you are getting any benefit from it or not.

RET = Return on Time

RET is a way for companies to calculate the efficiency in which their digital marketing campaigns generate time in comparison to how much it costs them in terms of money.

ROIV = Return on Investment Value

ROIV is a way for companies to calculate the efficiency in which their digital marketing campaigns generate revenue in comparison to how much it costs them in terms of time and money. You will typically see ROIV included on PPC campaigns, where the expected yield is calculated based on the amount of money spent divided by the expected yield.

CR = Conversion Rate

CR is how well your traffic is converting to action such as a lead. For example, if a site has a 1% conversion rate, this means that 1% of visitors to your website completed a form or filled out a survey.

COP = Cost per Order

COP is the cost you pay for each order placed from an ad on your site. For example, if you have an ad on Google AdWords and the bid is $10, and 50 people see your ad, this means you will pay $500 for all those 50 people that fill out a form or call your company.

LP = Landing Page

LP stands for landing page, which is the page on your website that users will arrive at after clicking on your PPC ad. A landing page is very important because it is the final destination and it’s where all the clicks and actions of your ad, ultimately end up. If you want to create a successful PPC campaign, you need to give people a reason to click on your ads instead of others.

AOV = Average Order Value

AOV is the average value of all the orders you get on a monthly basis. This gives you a good indication of what people actually spent on your site and how much they value your product or service.

LTV = Lifetime Value

LTV is what you can expect to make from customers. It’s the money that those customers will spend over their lifetime. It’s important to note that as time passes, this number will grow as customers become more loyal and spend more time on your website. It is important to track this number in order to see whether your revenue is growing and how much can be expected from any campaign.

UX = User Experience

UX stands for user experience, which refers to the overall experience users have when interacting with your website. This can be measured by asking questions about how easy it is to navigate your site, whether they like the look of it and how well it’s designed. It can also be measured using tools like analytics.

CRO = Conversion Rate Optimisation

CRO stands for conversion rate optimisation, which refers to the process of improving your conversion rates through your PPC campaign. This is important because it ultimately increases the amount of money you make from each customer. It helps you sell more products and services to each customer who visits your site.

BR = Bounce Rate

BR stands for bounce rate, which is the percentage of people who visit your site and leave after it opens. It can also be measured by using analytics tools. If you have a high number of people who leave your site, then it might mean that they are not interested in what you have to offer. This could be because they are looking for something else, or because they are not happy with the information on your landing page.

CTA = Call to Action

CTA is the text that appears at the end of all your PPC ads. It has a lot of importance because it helps users to take action. In many cases, the CTA is the difference between a successful campaign and one that isn’t. You can increase your CTR on your website by using awe-inspiring CTA’s like “Get your free copy of this report!”, “Make money on Facebook!” or “Learn more about this program.

RPU = Revenue per user

This is the average revenue you make from each user on your site. This is very important because it helps you understand how much each user is worth to your business. It also gives you a good idea of what to charge for your products and services, so you can get a better understanding of how much profit you can actually make from a customer relationship.

CAC = Customer Acquisition Cost

CAC is one of the most important metrics in your PPC campaigns. It refers to the cost of acquiring a new customer. It can also be measured by using analytics tools and is used to calculate the ROI of a particular campaign. CAC is the amount it costs you to acquire a new customer and keep them on your site for a certain period of time, typically for at least one month.

USP = Unique Selling Proposition

USP is actually an acronym used by marketers. It stands for Unique Selling Proposition, which is the factor that decides whether or not someone purchases your product or service. You can measure USP by asking visitors questions about what they like about your site and what they are looking for when they visit it.

B2B = Business to Business

B2B stands for business to business. It refers to the relationship between two businesses, where one offers a product or service, and the other buys it. This is in contrast with B2C, which deals with business to consumers. If you want your PPC campaign to be successful in attracting customers and converting them into paying customers, you should ensure that your site is designed for B2B marketing and not B2C because there are significant differences between these two types of marketing.

B2C = Business to Consumer

B2C is the relationship between a business and a consumer. This is where one company sells a product or service to another individual. This is typically done through an online store, but can also be done through a website that offers products or services that consumers will want to buy.

KPI = Key Performance Indicator

KPI is a number that you use to track and measure your progress. This could be the number of leads you are getting on a monthly basis, the number of web visitors or how many people are subscribing to your email list, for example. KPI’s are important because they help organisations understand how things are improving or declining. You can then use this information to change parts of your strategy for better results.

MQL = Marketing qualified lead

MQL is a marketing term used to refer to a marketing qualified lead. This is a good opportunity for you to turn visitors into customers because they have expressed some interest in your company or website. They have already shown some interest in what you have to offer and this means that they are more likely to buy from you as opposed to someone else whose site they visit.

SQL = Sales Qualified Lead

This is a sales qualified lead. These are people who have expressed a genuine interest in your company and one that you can sell a product or service to because they have already shown some interest in what you have to offer. This is the type of lead you want to convert into paying customers. It’s important to nurture these leads via email campaigns based on useful content, so they become more familiar with your brand and trust you more.

SLA = Service Level Agreement

The service level agreement is a promise by your company to offer your customers some sort of service or product. This can be anything from website design to hosting services. You should have an SLA for each product or service you sell so that you can guarantee the quality of your work and how quickly it will be delivered.

URL = Uniform Resource Locator

URL stands for Uniform Resource Locator, which is a location on the internet where a website can be located. URLs are unique and permanent and can be used to find a particular page on a particular site. If someone types in your company’s URL into their browser, they will most likely arrive at your company’s homepage. You should have a unique URL that describes who you are and what you do so that people know where to go if they want to find out more about what you have to offer.

HTML = Hypertext Markup Language

HTML stands for Hypertext Markup Language, which is the coding language used to build websites. HTML is used to add images and text to a page and can be edited using a text editor like Notepad. Most websites you visit today use HTML and even Google and Facebook use it on their sites.

EDM = Electronic Direct Mail

EDM is a marketing method that involves sending email messages to your customers directly, as opposed to via a service like MailChimp. EDM can be used to send out newsletters with important information but is not commonly used anymore because of spam filters and opt-in boxes. You should use EDM sparingly and only send out content with real value.

AI = Artificial Intelligence

AI stands for artificial intelligence, which is software that can “think” about things. It has been created by pulling together a lot of information to create a model that acts in a particular way, which can be used to make predictions about things like what will happen in the future. Artificial Intelligence (AI) is often used in marketing and websites because it can help promote your site and make it more effective.

API = Application Programming Interface

An API defines a set of functions, methods, and protocols that allow an application to talk to another application or platform. They can be used in marketing by getting your marketing platform or website to talk to the databases of larger companies. This is one of the most common marketing integrations you can do.

CSS = Cascading Stylesheet

A cascading style sheet is a chunk of code used to format a webpage. It can be used to make text larger or smaller, change the colour of a link, and create a more attractive looking website. CSS is one of the most important parts of HTML because it makes the website look good and ensures that it looks good across all platforms.

SaaS = Software as a Service

SaaS means Software as a Service. This is software that can be used by a wide variety of people who don’t have access to the system in which it runs. This is an important part of marketing because it allows you to send lots of emails to clients who use SaaS services from companies like MailChimp and Campaign Monitor.

GA = Google Analytics

Google Analytics is a robust system that allows your site owners to keep track of all the data from their website. It allows them to measure traffic flow, get an idea of how it’s performing and use that information to improve their site. The tools that come with Google Analytics are very useful for online PPC campaigns, so it’s important to be aware of them and incorporate them into your planning.

GTM = Google Tag Manager

GTM is a tag management system that helps you manage all the HTML, tracking code and other PPC scripts on your website. It will also help you to create your own PPC campaigns by managing the code that makes them work. One of the biggest benefits of using GTM is that your ads don’t need to be changed or updated if something goes wrong with your site. This is quite useful in case you decide to change the layout of your site and need to update some ad text or layout, for example.

CMS - Content Management System

CMS stands for a content management system, which is a system that allows site owners to create their own content and manage their website. You can use CMS’s to create landing pages and manage all your PPC campaigns in one place.

CRM = Customer Relationship Management

CRM is a system used to manage all of your business clients or clients that visit your site. You can use CRM’s to keep track of what they like, what they need and sell them on your services. This is typically done through email campaigns and newsletter subscriptions.

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Jay Clair

Jay is a full stack marketer with a passion for business transformation through digital strategy. Understanding current frameworks and creating a better way forward is Jay's jam. He brings a loads of knowledge and experience to the team.

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