Digital strategy

A digital strategy is a specific plan that defines your online goals and which technology, software and processes you need to achieve them. Your online goals support your business strategy and are connected to your marketing plan.

A goal could be to grow online sales through a new website, improve conversion or to expand your membership base over time. A digital strategy will help you achieve these goals by breaking them down into a set of online activities, systems and processes required to implement change, then test and measure performance over time to achieve the desired outcome.

Digital strategies have become essential for the modern business to operate. Even if your business doesn’t directly trade online, digital is where the world finds, learns and experiences brands. Having a digital strategy gives your business access to a global market and the ability to track, measure and understand how your business is perceived online. 

A digital strategy helps you to stay visible, be accountable and remain competitive in an increasingly online world.

Digital strategies at Honest Fox are about using online tools and resources to determine how we can create a new advantage for businesses. We analyse the market, benchmark competitors, tap into trends, validate audiences and quantify opportunities so you can determine the cost Vs return on effort for every digital dollar. Some key digital strategy activities we use include:

• Benchmarking: establishing performance vs. industry benchmarks

• Market mapping (competitor): building knowledge on key drivers of consumer behaviour

• Trend analysis (consumer): understanding broad audience behaviour drivers and group learnings

• Audience building: defining audience sizes, characteristics and locations

• Measurement framework: reviewing analytics to determine a baseline and setting SMART goals