Why is personal branding important?
Updated 8 December 2022
Learn why personal branding is so essential for everyone in order to be seen as a professional business in your industry.
There are different beliefs when it comes to personal branding. Some people think branding is only a made-up marketing strategy and not necessary for their business. Others might have a better idea of the value but don’t have a recognisable branding or simply don’t know where to start. Let’s break it down!
What is branding?
Another word to describe branding is identity. It usually all starts with a business name and a logo that represents what your company is about and who you want to be. But also includes more technical aspects, e.g. colours, fonts, imagery, tone of voice, as well as emotional factors such as who you are, what you stand for and how you want to be perceived by your target audience.
Personal branding is often the first marketing step anyone can take and it’s about much more than just a nice style guide. Use the right strategy, values and principles for your business to stand out.
Why is personal branding important in today’s market?
Having a strong brand is critical to any business’ success and can create a huge positive impact. Your branding can make or break your customers’ first impression, grab their attention and increase your reputation. It’s also a way to set yourself apart from your competitors and to be recognised by your current audience and potential consumers.
If we turn this scenario around, having no personal branding or inconsistencies with it can have a negative impact on your business and people might have problems understanding your product or what you stand for. Especially with a growing market and many new companies being founded, this can be a crucial difference for your success.
Even already established brands need to stay on top of the times to stay relevant and adapt with their audience, which is why a rebranding can be a good idea. This is of course debatable, but would you still see Apple products being as much of a big player in the tech industry, if they were still using their first logo?
6 tips how to use branding for your business
1. Define your messaging
Talk to your audience in a way that speaks to them and resonates with them. This also means you need to fully understand your own business, its goals and objectives to break down your messaging and how you are going to share those values with the world. Being true to your brand is key! Only if you are authentic, honest and individual will you create real connections with people, partners and stakeholders.
2. Create trust for your audience
The recipe here is simple: show that you care for your customers through your branding. For example, use colours, images and language that supports your business products and services authentically.
3. Be consistent
Nothing will hurt your business more than an inconsistent branding. If your audience can’t recognise you, how are they going to find you or become a customer to begin with? Align your personal branding across every of your platforms – from first touchpoints to post-conversion – to represent your business in its full pride. This includes your point of sales, customer contacts, email signatures, print material, content, social media channels and graphics. Pick a customer and go through every step of their user journey to see whether your branding looks and feels the same throughout. Having a design system in place can be beneficial too to help with consistency.
4. Stand out from the crowd
Here’s an obvious one: if you just copy what your competitors are doing, it is very unlikely that you will build a branding that attracts your own customer base. However, you also don’t always have to reinvent the wheel to create a personal branding that sets you apart from others. Draw out what makes you unique and therefore different – better – compared to your competition and emphasise those values in your identity. An experienced designer can help you define those as well to help you steal the spotlight in your market while still staying appealing to the audience you want to reach.
5. Be memorable
The average user in the digital age has an attention span of 8 seconds. Every day there is a wave of brands crushing against everyone’s screens, so your branding shouldn’t become part of this sea of easily forgettable names. Make sure your business has recognisable features that help people find you and remember you in this online overflow. As we like to say at Honest Fox: in a world where everything feels the same, champion difference.
6. Build a digital presence
Use your personal branding across all your platforms to build a strong digital presence – including on your social media accounts, your website and third-party profiles. Doing so will not only help to introduce your business but also to stay in charge of the narrative you want to have online and how people should learn about and see you.
Start developing your brand
Before you let your ideas run wild, you should have your business strategy and digital strategy figured out to create a personal branding that aligns with the path that you want your business to take. Really nail down your identity, what you stand for, your mission and where you want your business to head towards. Your branding can only be successful if it’s backed by a detailed strategy piece.
If you are already set up with a website and social media presence, it might be a good idea to review the platforms and clean them up with your newly defined strategy. Or engage an agency to help you define and build all the elements of your personal branding that fits your individual plan.
Honest Fox has dedicated teams to develop your strategy and create your branding. Get in touch if you want us to help you out.