We worked with Duzenman to design and deliver an intuitive, new website experience on Shopify, including a product builder so customers could design their own bag.

  • Design
  • Development

The brief

Our role was to create a customer journey and website design that reflected their in-store experience and luxurious brand quality. The ‘build a bag’ capability, was available in-store but not yet online.

It was important for the new website to provide a better representation of products and services. Intuitive and delightful customer features and functionality was important.

design thinking

Our approach

Appealing to the modern, ‘cool girl’, we worked with Duzenman to design and develop their website. We did a complete digital overhaul, from customer journey and information architecture, through to functionality and brand.

We worked in an agile, outcome driven manner due to tight budgets and timelines.



The outcome

Built on Shopify, customers are able to mix, match and add-on thousands of product variations to create the bag of their dreams. Our solution is technically sound and robust.

Allowing customers to purchase online orders in a manner that was previously not possible, we are helping Duzenman to increased sales and build brand recognition.