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09/10

Duzenman

We worked with Duzenman to design and deliver an intuitive, new website experience on Shopify, including a product builder so customers could design their own bag.

services
  • Design
  • Development
Duzenman_Hero
engagement

The brief

Our role was to create a customer journey and website design that reflected their in-store experience and luxurious brand quality. The ‘build a bag’ capability, was available in-store but not yet online.

It was important for the new website to provide a better representation of products and services. Intuitive and delightful customer features and functionality was important.

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design thinking

Our approach

Appealing to the modern, ‘cool girl’, we worked with Duzenman to design and develop their website. We did a complete digital overhaul, from customer journey and information architecture, through to functionality and brand.

We worked in an agile, outcome driven manner due to tight budgets and timelines.

 

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deliverables

The outcome

Built on Shopify, customers are able to mix, match and add-on thousands of product variations to create the bag of their dreams. Our solution is technically sound and robust.

Allowing customers to purchase online orders in a manner that was previously not possible, we are helping Duzenman to increased sales and build brand recognition.