April 2019 | 3 MIN READ
Reviews are a reflection of the quality of your product or service. This helps build trust for your business to potential customers. Online reviews from complete strangers are very powerful tools to drive online conversion. When making purchase decisions, 88% of customers trust online reviews.
Answering your audience's questions should be part of your blog and content strategy. It is a foundational exercise in SEO focussed content. A great stepping stone for a solid internal linking strategy and building site depth for relevant keywords to your industry.