News
Honest Fox wins TSO competitive pitch
We’re excited to share some big news, Honest Fox has won the competitive pitch to partner with the Tasmanian Symphony Orchestra (TSO).
The TSO is one of Australia’s most loved performing arts organisations, with a loyal audience and a clear vision: make every interaction with their music as powerful and seamless as the performance itself.
"That’s where Honest Fox comes in, or us, this project is more than a website build, it’s about designing a digital stage that’s as welcoming and inspiring as the physical one. We can’t wait to share more as the work unfolds." Clint McIntyre, CEO of Honest Fox
Digital in the arts world carries a special challenge: it’s not just about transactions, it’s about experiences. A ticket sale isn’t just revenue — it’s the start of someone’s night out, their connection to music, and their relationship with the organisation. Balancing commercial outcomes with human experience is what we do best, and we’re thrilled to bring that thinking to TSO.
"Honest Fox came highly-recommended to us for their ability to create a solution that fits our unique business and customer needs, and have exceeded every possible expectation so far. Right from the beginning they linked every action back to how it would contribute to a good experience for our ticket buyers and audiences, and have understood the revenue and human experience balance that is fundamental of arts organisations. We've been consistently blown away by the depth and quality of work, and have loved all the great workshops and touch points they have created with the TSO team."
Carlia Fuller, Digital Manager at the Tasmanian Symphony Orchestra
Date
16 Sept 2025
