Digital Marketing

What does a digital media marketing agency do? (Top 10 Services)

by Jay Clair

Companies are spending more money on digital advertising than ever before, but they are still struggling to find the best marketing agency that can provide for the success of their business. The question becomes then, what does a digital media marketing agency do?

The answer to this is complicated since digital media marketing essentially involves a lot of different things. However, in general, it has used in promoting content online for businesses and consumers alike. They will be able to assist in building brand awareness with targeted advertising campaigns.

It has been seen that since digital marketing is a growing industry there has been a lot of confusion going on about the role that a digital marketing agency plays. The confusion happens because many organisations don't understand what exactly it is that digital agencies do, and they also tend to think too small of themselves. This leads to an environment where companies are not getting the best services from firms, but instead from those who are willing to take advantage of them.

What you should be focused on is understanding what you want your business to achieve, eg. drive more leads, or drive greater brand awareness. Then talk to a digital agency and understand what they will do best to achieve this. If you are happy with the price, sign the deal. It's as simple as that.

A digital media marketing agency is responsible for working with your business to create new avenues of marketing your products and services effectively. The efforts of digital agencies will also help businesses gain higher visibility on search engines like Google, Yahoo, and Bing; therefore helping them generate more leads for conversion into customers or clients.

If you're keen to work with a stellar agency feel free to get in contact with us.

Here are the top 10 services Digital Agencies provide.

1. Website UX Design

A UX designer is someone who understands the needs of your target audience. From here they have a solid understanding of how to design a website that meets those needs, as well as business goals.

In order for a website to be considered user-friendly, it has to be easy to navigate as well as understand, regardless if you are someone who has been using the internet your whole life or someone who has never touched a keyboard in their life.

UX Design is the most important part of designing a new website as it will identify how people will view and use your site. This is where a User Experience Designers expertise comes into place and helps to ensure your visitors get the most out of your website.

Understanding your customer needs and then aligning that with the website design is at the core of a successful website. Understanding the needs of your customers will allow a UX designer to create a site that will work seamlessly and optimally for a wide range of customers.

UX Designers tend to leave their mark on the way most online users interact with websites today. Because UX design is such an important aspect of website design, it is thought that most business owners will need to look for someone who understands how your business works and the needs of its customers.

2. Website UI Design

After UX design is completed, UI design is the next step in designing a new website. UI designers will create the look and feel of the site which includes colour schemes, fonts, layouts, and graphics.

They take all of the work that was done by UX design into consideration to provide a finished product that will be aesthetically pleasing to the viewer.

UI designers are extremely essential to creating websites that meet usability standards as well as brand standards. A brand's brand standards are important because they help to ensure that your website will reflect your business's identity and values.

This is important to keep in mind when working with web designers because without it you could experience trouble when trying to promote your business online.

Finding a good UI designer is key to creating a website that will be aesthetically pleasing as well as one that meets the needs of your users.

This is the step where you want to make sure you have a web designer who can meet your needs and wants for your site, so being able to communicate with your web designer about exactly what you want is a must.

3. Website Development

The technical part of websites after the design period is complete. This is where all of the elements created in design and approved in design and approved comes to life. Web developers will make sure everything looks and acts the way it is supposed to when your website launches.

Bringing it all together through web developers is an important step to ensure that your website is functional and does not break down when someone visits your site.

Honest Fox digital are a digital agency that builds websites that are not just well designed but that are built to perform in driving traffic to the site (SEO) and converting (lead generation or e-commerce sales). If you want a website build for conversion and sales then check out our case studies.

4. Digital Marketing Strategy

A digital marketing strategy is a plan that helps a company to achieve its goals by laying out a path to get there. Digital Marketing strategies from digital agencies can help your business accomplish marketing goals that will help you deliver better ROI's. Whether it's better conversion rates, increased traffic, or more targeted customers digital agencies can offer you customised solutions to fit your needs and budget.

Without this strategy, organisations don't understand what to do next, or how to make the right decisions in creating their digital marketing strategy.

This is where digital agencies can be extremely beneficial because they help to guide businesses in the right direction to achieve their goals. It's important that you find someone who has experience in delivering results, otherwise, your spending will end up nowhere.

Honest Fox's partnerships are all led by detailed digital marketing strategies which are formulated through discovery sessions that allow businesses to understand exactly what they want, where they want it, and how to get there. It's important that you find someone who can guide you through this process so you can achieve your goals.

5. Search Engine Optimisation

With more and more people going online to research products and services, it is vital that businesses ensure their sites are easy to find on search engines like Google. Search engine optimisation (SEO) is the service provided by digital agencies for this purpose.

Search engine optimisation (SEO) is a set of techniques used to increase the number of visitors who arrive at a website from a search engine. This process involves optimising all aspects of web pages, server settings and website content for maximum benefit from search engines. Content Management Systems (CMS) provide an easy way for this to be achieved and digital agencies like Honest Fox offer these types of services.

It is what all businesses should focus on for a sustainable digital marketing presence as well as underpinning many other online marketing activities.

6. Google Ads Management

Google Ads is a very powerful and cost-effective marketing tool for our clients. It can be used to drive both traffic and sales to a business website. Google Ads are a simple but effective way of driving traffic to your site through, search, display and Youtube. What makes Google Ads effective is that it can be segmented with a variety of different parameters in audience targeting to ensure that you are only getting customers who are interested in your product or service.

Honest Fox digital agency offers a range of services around Google Ads Make sure you check them out. if you aren't sure which google ads product is best for your business then be sure to ask us as we will make the best recommendation based on your goals and budget.

As usual, we typically look at your business holistically to understand what you want to achieve and then we work on a fee for service basis.

7. Social Media Advertising

Social Media Advertising is a new way businesses are able to advertise to a wide range of people. Before social media advertising was introduced, businesses would have had to create many different ads on many different platforms in order to reach the audience they wanted. This would be both costly and time consuming which is why few businesses advertised online.

Now with social media advertising, it is possible for businesses to advertise on one platform and reach the audience they want on all other platforms as well, making it a very effective and cost-efficient marketing tool.

The main social media platforms are the same as the main digital platforms are Facebook, Instagram, LinkedIn, Twitter, with which we have many years of experience of delivering effective campaigns.

Honest Fox digital provide social media advertising services for online businesses to help them reach a much larger audience. Having a very large audience is a must for any business looking to start to advertise online.

Digital marketing is a very broad field that includes many different techniques and strategies that can be used to market a business or website. We at Honest Fox digital would be happy to talk about the best option for your business depending on your budget, brand and objectives.

8. Email Marketing

Email marketing is the act of sending email messages to customers using email marketing software to promote business products or services. It allows you to keep your customers up to date with what is happening with your business directly to their inbox. It can also be used as a way of encouraging customers to buy products and services they may have previously had no interest in.

If you are looking for a way to improve customer relationships and increase sales, email marketing can be a great option.

Honest Fox digital agency provides email marketing solutions for clients so if you are interested in our services please feel free to contact us or have a read of our case studies. You might also want to have a look at the range of services we offer.

9. Conversion Rate Optimisation

Conversion rate optimisation (CRO) is the process of testing and improving the design, copy and landing page for websites in order to maximise the number of visits they receive.

It doesn't matter if you're looking to improve your website's organic search ranking or find ways to increase signups, CRO will help you to increase the number of conversions. Using conversion rate optimisation techniques, businesses can then increase their leads and sales by doing more with less effort.

Honest Fox digital agency offers a range of services around conversion rate optimisation to help your business achieve all its goals. The idea is to improve the profit margin from every customer and make sure they are as engaged as possible.

10. Content Marketing

Content marketing is a way of promoting your business or product by creating content on your website or social media. It's a very effective way of getting both regular visitors and customers to know about your brand. Content marketing is different from traditional advertising as it means sharing interesting news, information and experiences your customers want to read, watch and listen to rather than just showing them ads.

Client can use content marketing to promote their existing products and services as well as develop new ones. It’s an opportunity to connect with an audience that has already shown an interest in what your business offers.

The saying goes content is king, and this is especially true in digital marketing. You can’t just slap up a Facebook page or website anymore to be successful. Businesses need to have engaging, useful content for their customers to be able to compete.

It is also an extremely important part of your traffic growth strategy as creating content that aligns with people search intent is a way of getting people to come to your website. We have been helping businesses do this successfully for many years.

Jay Clair

Jay is a full stack marketer with a passion for business transformation through digital strategy. Understanding current frameworks and creating a better way forward is Jay's jam. He brings a loads of knowledge and experience to the team.

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