SEO is an integral part of your digital marketing content strategy, and it’s only going to get more important.
While SEO may not be the solution to all your website woes, the proper pursuit of search engine optimisation efforts can help you rank higher on SERPs and are often a necessary part of marketing your site. But why does SEO cost so much?
For one thing, it takes time investment and knowledge to execute these sorts of marketing strategies well. In addition, the sheer number of people who need to participate in these initiatives means that professional services (such as ours) will cost more than DIY methods.
Another way of looking at this is the cost of not doing SEO. Simply when you change your mindset and understand the return on investment in SEO then you will understand that you will be saving a lot of costs that would be associated with a vast quantity of missed sales.
Therefore the benefit of SEO is invaluable and there are millions who have been able to realise the benefits of SEO and quickly see the increase in their business profits by investing into SEO services.
Circling back to the cost of not doing SEO. Of course, SEO is worth it if you understand the return involved. If you don’t do any SEO, then you will either miss some potential sales or you will have to just continually pay for that traffic through specific channels.
It’s difficult to know what Google’s exact algorithm is until it changes, and there are a ton of ways that can be done wrong. By focusing on doing correct SEO practices, you can avoid significant losses from Google’s updates/
An easy way of looking at the opportunity cost is by using a keyword research tool that will tell you how many people are searching for your products or services. For example, if you run a service business around wedding event hire. You need to understand the potential traffic you can get to your site with potential customers needing your service. Use that as your baseline for making your decision and working out if spending X dollars will provide you with Y revenue. It’s as simple as that really.
Absolutely you can do SEO yourself BUT what you should know is that it does take A LOT of time to do the analysis, optimisations and content creation.
So you need to understand if your time is best spent on doing SEO for your business, which professionals could do at a much faster rate. Or if you should pay an SEO agency to conduct the SEO. So you can concentrate on turning potential customers into paying customers.
If you are managing a business, and have the time to do proper SEO then it’s a great skill to master and will help you understand how your business can be improved. For example if you have an eCommerce website. You need to know how to rank higher than your competitors. Doing SEO is one great way of doing this.
However, if you have limited time to do SEO then it’s worth just paying the professionals to get the job done and concentrate on improving your business.
SEO is investing in your business no different to any other marketing costs which have a return attached to it. Even if you treat it no different to tools and equipment you purchase for your business.
You’re already gone down the wrong path if you’re thinking that SEO is expensive. Compared to other marketing activities it is the only one that will continue giving unlike say paid social or search ads. Using the analogy of paid media is like an instant loan while SEO is like your superannuation. An investment into the long term future of your business.
The mindset of investment rather than cost will help you shift your mind to being focused on investing to grow your business rather than NOT doing it and falling behind your competitors. Investing in SEO is something we would recommend to all businesses which are looking to improve their visibility in the SERPs.
The truth and reality of today’s business world is that 93% of all purchases start with an online search. This shows the importance of why you should be investing in your SEO and making sure your website is optimised.
If you don’t do SEO correctly then you are going to miss out on these opportunities to gain new customers and grow your business. Therefore it’s essential that you get a professional service or SEO agency who can help you with this. This will not only increase your profits but also help guarantee that you will continue getting new customers via search engine optimisation.
If you don’t invest in SEO for your business then you are really running a massive risk of not being able to keep up with your competitors, as search engine optimisation always keeps changing.
It can be daunting finding someone to do your SEO for your business, especially if you do not understand SEO.
You can use freelancers and find them on platforms such as Upwork or Freelancer. It’s very important to check the freelancer’s portfolios or ask for recommendations from friends who have businesses. You can also check out SEO Agencies like ours.
If this is something you're interested in, Honest Fox's SEO consultants have a great knowledge of the search engine marketing space and are always happy to help. Reach out and we will see what your potential growth is.
Just like when choosing any professional to do work, there are a whole bunch of questions you should ask. These include?
Be wary of people who make grand promises about results. Unfortunately, the REALITY is that nobody knows how Google is going to react to your SEO. But when done correctly you have a better chance of getting the results that will help your business grow.
SEO can be a confusing topic and many people get it wrong. But one thing is clear, if you’re not doing any SEO once Google’s algorithm updates again, you will lose out on sales and eventually your business as well.
SEO is not expensive and in fact, if you focus on the right things, it will actually help grow your business. So stop comparing SEO to paid media and see it as an investment into growing your website and business.
Investing in SEO is an essential component to growing your business so get a professional SEO agency to work with you if you don’t have time or budget allocated for doing it yourself. This will not only improve your ranking but also, save you the hassle of trying to learn how to do SEO yourself.
Jay is a full stack marketer with a passion for business transformation through digital strategy. Understanding current frameworks and creating a better way forward is Jay's jam. He brings a loads of knowledge and experience to the team.