A social movement rooted in behaviour-change science.
Actively playing a part in making change towards an authentically more inclusive Australia is something we strongly stand by and support. So when Inclusive Australia reached out, we were more than happy to work closely with Thinkerbell who crafted the movement's brand and messaging. Our part of the brief was to design and develop a website that shares powerful stories and encourages action toward a more Inclusive Australia.
“It's been great to support Inclusive Australia and their mission to bring together people from all walks of life. We strongly stand by what they are advocating for and aim to play our part towards social inclusion and long-term societal change where possible. So, if you get the chance, we encourage taking the Inclusive Australia pledge!”
CEO, Honest Fox
What we did
We designed a flexible, component-driven design system that will scale with the growth of Inclusive Australia. To create a robust and easy to manage content infrastructure, we built the website using Craft CMS. Building different types of modules, for example showcasing diverse and powerful stories, was just one of many mechanisms used to encourage taking action in pledging support for the cause. As a non-for-profit organisation, we also worked on the donation page to make it more accessible with the aim to generate more support for Inclusive Australia.