Powershop's mascot winky and their logo on a mobile phone screen


Australia's first energy retailer to be certified 100% carbon neutral.







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The challenge

Powershop engaged us to provide them with a full house: taking on all technical direction, specification, development, implementation, training and support services. In partnership with Isobar, we delivered a robust website that would help Powershop transform their digital presence and better enable them to continue their goal of disrupting the electricity industry.

“The understanding of our business is amazing, it makes me want to cry… in a good way!”

Peita Golden

Head of Marketing, Powershop

A few highlights

Powershop's mascot winky showing off the awards that Powershop have won
A grid showing off the different design components that are featured in the Powershop website
Desktop and mobile versions of the Powershop website home page

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What we did

To create a comfortable, successful partnership, collaboration is a must. So we attended ongoing workshops to grow Powershop's presence and align our expectations and goals together. This also helped to uncover and ensure the implementation of timely and cost-effective outcomes.

We built upon our strategy to elevate the Powershop brand and developed and launched a Wordpress website with a design that stands out. Our design reflects the needs and desires of the user journey we wanted to achieve. For example, ‘switching from my existing provider over to Powershop' was one of many user experience areas we explored and emphasised.