Contentful is a world-leading headless content management system. Use Contentful to update the content of your website, a mobile app or any other platform that displays content. The real deal: you only need to make a change once and can publish the edit across every channel you own – beyond your website.

Contentful is a so-called headless-first content management system (CMS) which is different from other content management systems such as Wordpress or Sitecore. Huh, headless?

Headless CMSs are a more flexible and scalable software solution in comparison to traditional CMS. In the early days of web development, the function of a CMS was equivalent to one big bucket that carries all images, text, HTML and CSS design elements – coupling the content management layer (database) with the view layer (website pages). But this approach doesn’t allow you to reuse all your content for other digital platforms or software – the code and content isn’t set up for it. 

A headless CMS like Contentful detaches the content bucket in the back-end from the front-end view layer. So you still manage the content in one place, but developers can query the content depending on the channel you want to use. It’s an easy way to reuse your content for different purposes.

Stay flexible and adapt your content alongside the demands of your customers. Contentful helps developers to work without complex CMS frameworks and makes it possible to edit the presentation of your content to personalise it for the relevant channel or audience.

It’s also very handy for marketing teams who can manage, maintain and update content and publish it on every platform in one go. This is especially useful when you produce a lot of content to keep the changes consistent across your brand.

Contentful is an API-first content management system and can fully expand to any digital experience as needed, for example omnichannel customer experiences, responsive apps, digital displays, community portals or regional brands. It’s a future-proof CMS that’s set up for any existing and emerging business activities.

If you are looking for a content management system that helps you to create personalised content for omnichannel experiences, Contentful could be the solution for you. 

This headless CMS is great for developers and marketers alike, allowing your internal teams to build flexible solutions, control the quality of the content and save time when making changes. 

It requires some technical expertise and development knowledge – that’s where Honest Fox can support. If you are ready to take your digital experiences to the next level and leverage Contentful as a content management system, we have plenty of experience to lend from infrastructure to content modelling – we’ve got you covered.