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Hick's Law in UX design: Keep it simple.

Hick's Law in UX design: Keep it simple.

Hick's Law is a simple concept that says the more choices you present to a user the longer it will take them to reach a decision.

Written by

Linda Bailey

UX Director

Diverting from a career in Architecture, Linda uses the left and right side of her brain equally. She's been with Honest Fox from the beginning and is involved in all facets of the business. She's empathetic and kind and loves punk music.