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How to select a target audience for your Facebook ads

How to select a target audience for your Facebook ads

Facebook gives you a ton of options to optimise your ad campaigns. Targeting is one of the most important factors that can impact campaign performance.

Written by

Wouter Buijze

Growth Marketing Consultant

Wouter (aka Wally) arrived in Melbourne via Amsterdam where he founded a successful start-up. He's a natural when it comes to driving business value and strategic growth. His laid back energy and sense of humor are zeer gewaardeerd!