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Jakob’s Law of user experience: Don’t make users think

Jakob’s Law of user experience: Don’t make users think

Humans are complex creatures. Our nature is curious and explorative, yet we find great comfort in familiar experiences.

Written by

Linda Bailey

UX Director

Diverting from a career in Architecture, Linda uses the left and right side of her brain equally. She's been with Honest Fox from the beginning and is involved in all facets of the business. She's empathetic and kind and loves punk music.