A social planning app for Gen Z built for real connection.

A mobile app that eliminates the frustrations of planning social events through text messages and group chats by providing a seamless, highly experiential platform that champions personal connection via video and voice.

Industry

Consumer

Crafts

Strategy, Design, Technology

Key project moments

Our team organised a panel of Gen Z subject matter experts and focus groups quickly learning how current services aren’t meeting the needs of this generation. This created space for us to reimagine the social planning experience for younger audiences.

Design

The most fundamental shift in our redesign of a social planning experience emerged from the unique frustration this audience experiences; being bombarded with messages all day and still lacking personal connection with friends. That’s how our video to invite idea was born.

Design

Technology

For scale, efficiency and versatility, the development team built ‘Rallie’ in React Native - allowing for it to exist on Android and iOS using a single code-base. The end result was a seamless, intuitive way for Gen Zers to make plans in an instant via video and voice. A true game-changer.

Technology

“From the beginning Honest Fox have felt like an extension of our own team, their passion and commitment was evident right from Discovery. They feel just as invested in making this project a success as we are. The cross functional team, all experts in their own fields, work seamlessly together to deliver and I really value their genuine and transparent style - not always a given with consultants!”

Hinda Crosbie, Head of Ventures