How to write an About us page SEO title in 9 steps

How to write an About us page SEO title in 9 steps

Updated 28 March 2023

Search engines love titles to help bring people to your site. But finding a good SEO title for your About us page can be incredibly difficult.

What does an About us page do?

Your About us page is a very important page for your website because it provides vital information about you and the business that runs it, including:

  • Company history

  • Business values

  • Founders, directors or investors

  • Your mission statement

  • Location of the company’s headquarters or offices (particularly if it is a large company)

  • The nature of the company’s business (e.g. a tech startup, a restaurant) and its target market

  • The main product or service that your company offers to customers

  • How to contact you

It’s up to you how many aspects of your company you want to showcase. Think about the most important and interesting facts that someone needs to know who is new to your business.

Read more: The 50 must-know acronyms in digital marketing

What is a page title in SEO?

SEO, or Search Engine Optimisation, is not just about creating a website that allows a user to search for information in an easy way. It is also important how you write the title of the page that can make a huge difference in attracting viewers to your site.

The page title is probably the most important SEO title for us to use. You want to make it as enticing as possible so that people will want to click on the link to find out more. However, make sure the title is still relevant to the content on the page. It also helps Google, Bing, and Yahoo to identify page content in their search results.

In a world where keywords are key, a page title is the most important factor that determines the position of your page on search engines. 

How to write an About us page SEO title in 9 steps

We have put together these best practice steps to help you write an About us SEO page title that will make your business stand out from the crowd – follow them for the best results.

Step 1: Give it a catchy title

The page title usually has not more than 60 characters (including spaces), so do not waste them by using clunky words or a long complete sentence. You need to use words that encourage people to click on your page. Instead of a lot of text, give your readers a short and sweet description of the business that you offer through your About us page.

You can also give an informative title that describes exactly what is on the page and helps people to understand what it is all about. This will encourage people to click on the link and read the full page.

Step 2: Write for your audience

Remember that you are not solely writing your About us page for search engines, you are writing it for your customers. They will use the information in your About us page to find out more about you. The page title needs to appeal to them in the first place!

Step 3: Make it unique

Do not use too many keywords and phrases in your About us title. Instead, sprinkle them throughout your entry. It should be short (5 to 7 words maximum), catchy and relevant to what is on the page. If you are using long-tail keywords, make sure they work for a SEO page title and that it still sounds inviting for your audience to click through. 

Step 4: Use action words

Action words are excellent for generating interest in your page and encouraging traffic. They do not have to appear in the SEO page titles, but they should be mentioned in the first sentence of the About us page so that searchers know that they will need to click on your link to see what it is all about. However, make sure they are always used appropriately and don’t seem like a sales pitch.

Step 5: Use keywords

As we mentioned before, keywords are important for a page title in SEO. They should be used where possible, but make sure they are relevant to the main topic of your About us page. For example, if you are writing an entry about your company history you might use words such as “established” or “founded”. If you are writing about your team of employees, then you could use words like “manager” or “employee”.

It is important to use natural, readable content on your About us page. Make sure that you do not get carried away with carelessly stuffing keywords into your page title with the hope to rank in a great position. Instead, weave your keywords into the text of the page naturally. 

One example for bad keyword practise, no one wants to click through to a page with a title called “Cars, car brands, cheap cars, cars for sale | Car dealership”. 

Step 6: Look at the location of the page

The title of an About us page should be short and sweet, but if it is long and full of keywords then your visitors will get tired of reading it. Look in the location bar on your browser to see how many characters are left in your page title. If it is less than 100, you can just use a short word or two.

Step 7: Don’t over-optimise

Google, Bing and Yahoo all have sophisticated programs that can spot when a website is trying to manipulate search rankings through the use of keywords. If you try to use your keywords too often, it will backfire and do more damage than good. Always go for relevance instead. Your page title should be long enough to entice the reader, but short enough to make the meaning and purpose of the page clear to both users and search engines.

Step 8: Add your company name at the end

Usually your website will already rank high for your company name in general. You will have an extra chance to grab your audience’s attention by benefitting from the fact that search engines give more impact to the words that appear at the beginning of your page title. Use your chosen keywords first and add your company name at the end of it to give your visitors a quicker idea of the content.

Step 9: Write great content

Your content is more important than anything else that you can do to your About us page. It provides all the information that users need to know about your business, so make sure it is well-written and purposeful for your audience. Your page title then will need to align with the information on the page to be displayed in search engine results pages.

Read more: How to rank better on Google

What makes a good SEO page title

A good SEO page title is one that will attract traffic to your site by using keywords. However, if those keywords are used too often in your page title (without being relevant), you run the risk of attracting the attention of search engines to sense-check your content and getting a low ranking on their results page if it turns out to be fishing for keywords only.

Some SEO experts suggest that a good page title will contain between 1 to 2 keywords. It shouldn't be longer than 60 characters because Google will cut off your title if you add more. A good quality SEO page title should inspire people to click on the link in their search results to find out more about you. That is why it is important to have a great About us page with a fitting SEO title.

Our SEO page title tips in summary

So, you now know that SEO title best practices should contain keywords and be short and specific. Google and other search engines are going to use this information when they see your About us page and it can directly affect your conversion rate.

We hope that you found this article useful in writing the best SEO title and boosting the possible traffic that you can get from it. Remember, you are not writing your About us page for search engines, you are writing it for your customers. They want to know more about you and the page title needs to appeal to them.

If you are looking for more SEO tips and how to optimise your content, we're here to help – get in touch.

Written by

Aylin Putzer

Content Manager

A creative mind with a slight crush on copywriting. Aylin is an experienced textual professional who puts her writing skills to good use to create exciting content for B2B and B2C audiences. She also speaks German and her love language is cake.